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China Takes on the Internet
As companies seek to expand their global advertising reach online, it’s impossible to ignore China. Despite the number of restrictions associated with advertising in China, the size of the potential...
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The EU Cookie Directive: Digital Marketing Implications
In May 2012, the legality of gathering and analyzing visitor data via cookies in the European Union (EU) will change – at least in the UK. This marks a significant shift in the digital marketing...
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Multilingual Marketing: Transcreate Your Campaigns
For those of us who have tried to impress Swedish exchange students at a bar with the help of Google Translate, we know how embarrassing it can be to say “blondes are from hell” when “blondes are from...
View ArticlePrivacy and Electronic Communications (EC) Directive Update
90octane previously shared information on the Privacy and Electronic Communications (EC) Directive, which addressed the use of website cookies to track online visitors in the European Union. The...
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Extra! Extra! NY Times Expands to China
Image Credit: cn.nytimes.com As previously written on 90blog, China presents a fantastic opportunity for a company seeking a large, media-hungry audience. However, that opportunity is not without...
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Mario, Miyamoto and Problem-Solving Design
Video gaming companies may not be the first place you’d look for inspiration about problem-solving in business, but we can learn a lot from Nintendo. Nintendo’s designers, like the people who create...
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How a Breakthrough Creative Concept Fueled Client-Agency Collaboration
When you see ads on tv, online and around town, do you ever wonder how they emerged from concept to reality? Where do all of these far-out ideas come from, anyway? Let’s go behind the scenes of a...
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FIFA World Cup: Using Data to Track the Games
The FIFA World Cup is more than just a celebration of the sport of football. For millions around the globe, the 32-day long tournament also provides a platform for nations and people to bond over a...
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Business without Borders: Three Tips for Working Internationally with Clients
The world is becoming increasingly connected, and doing business in other countries is no longer the logistical hurdle it once was—thank goodness. Many agencies now work with clients on a...
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The Power Paradox: Travel Technology and Brand Affinity Face Off at Phocuswright
Each year, forward-thinking travel industry leaders converge at the Phocuswright Conference to swap learnings and dig into trends. With the theme of “Power Paradox,” this year’s event in Los Angeles...
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90 with 90: James Collingwood & Erin Smith Go Behind the Scenes on Branding
What’s in a brand? For our clients at Querencia, we dug deep to find out. In this 90 with 90, Interactive Designer James Collingwood and Storyteller Erin Smith explain how we built a new brand that...
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What the Work Taught Us in 2019
Experience is the best teacher. We’d like to take a break from Q1, look back at some of last year’s great work and reflect on what it taught us. Demand, On-Brand In late 2019, Oracle rolled out...
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Building Trust in Times of Change
We’re all in this together. That’s what we’re supposed to say these days, right? But if you will, allow us to make a small adjustment to that statement. Each and every one of us is in this. Our...
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